Each day, 830 women die of pregnancy-related causes globally and the U.S. lags behind other developed nations with 700+ annually deaths. 3 out of 5 are considered preventable.
Although this issue had received increased attention, the landscape lacked a clear leader and course of action to fight this epidemic.
STRATEGY
Kirstyn paired compelling public health data with cultural trends to build the #WithoutMom campaign, reframing maternal health as a solvable, nonpartisan issue and naming The Rockefeller Foundation and its network as leaders in this effort.
RESULTS
Global conversation about access to maternal care on digital and social platforms totaling 15.7M+ views, 231M+ impressions, and 492K+ unique engagements in 10 days.
Press & media features on MSNBC, CBS News, Vox and ABC’s The View.
Public endorsement by 275+ influencers including Hillary Clinton, Bill Gates, Stacey Abrams, Sheryl Sandberg, Laverne Cox, Kerry Washington, Planned Parenthood, The Womens’ March, The World Bank and more.
