CHALLENGE:
We live in a world where digital creators have tremendous influence on culture, guiding millions through the content they create for their platforms. Creators have assumed a position of authority but still need support in feeling prepared to discuss complex and often sensitive topics. Kindred Quests were created to solve that.
STRATEGY:
Kirstyn led impact strategy in the development of Kindred Quests: distinct events that gathered brands, nonprofits and influencers for education and identification of actionable, scalable solutions.
RESULTS:
At Mind | Matters, Kindred’s Mental Health Quest in partnership with HBO, creators with a collective following of 15 MM+ learned how to make conversations about mental health easier to participate in and too loud to ignore. Influencer amplification of the event surpassed 4.6 MM impressions in 10 days. The event influenced the introduction of mental health resources before HBO programming and even drove a change in ABC’s newsroom policies for suicide coverage.
